The Golding Group COVID-19 Support For Businesses

Since mid-February, we have been recommending business owners begin the process of Adapt, Adopt or Pivot business models due to COVID-19 impact on “business as usual”. As local, state and federal restrictions on essential/non-essential business, crowd sizes and social distancing have gotten more aggressive, the time to act to best position your business or non-profit organization to survive this period is right now. Like you, our business has been negatively affected by the coronavirus outbreak in the United States.

First, we adapted all contracts with existing clients to best meet their financial situation in the face of new government restrictions. Next, we adapted our work process by canceling “office hours” events and adding options to our website to schedule all meetings via phone or Zoom. We adopted online payment options, including pre-paid gift cards.

Short of a pivot, we have decided to break several of our long-developed “rules” and internal processes to offer products and services more suited to the needs of those who affected by COVID-19 restrictions. This includes taking on new clients, RFPs, Proposals, Project-Based Clients, Products, Packages, Discount and Deferred Payments. For more information, check out this post or contact us.

  • Adopt: WFH and online conferencing 
  • Adapt: Curbside, carryout and delivery only. All sales via website or app for no contact pickup or home delivery
  • Pivot: Stop manufacturing traditional products to make medical, PPE and other emergency products 

COVID-19 Specific episodes of the #NeoMarketing Podcast:


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