YMCA CMO Conference – “Handling Crisis: The Power of Protocol”

In September, our PR experts Pritch Pritchard, APR and Kyle Golding presented “Handling Crisis: The Power of Protocol” to the YMCA National CMO conference. The 90-minute talk explained the advantages of Crisis Communication Protocols vs. a traditional written plan. Here’s the Slide Deck: http://bit.ly/YMCAPreso

An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.

The presentation involves:

  • Basic Definition of a Crisis
  • Key Components
  • Definition
  • Differentiating
  • Defining the Environment
  • Planned vs.Unplanned
  • Stages of a Crisis
  • Basic Truths
  • Timing is Everything
  • Precursors for Success
  • Crisis Basics
  • Specific Guidelines 
  • Misconceptions Associated with Crisis Communications
  • Navigating a Crisis Quick and Efficient
  • Definition of Protocol
  • Protocol v. Plan
  • What Constitutes A Good Protocol?
  • Elements of a Protocol 
  • Ancillary Elements

Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!

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