YMCA CMO Conf. “Handling Crisis: The Power of Protocol”

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

In September, our PR experts Pritch Pritchard, APR and Kyle Golding presented “Handling Crisis: The Power of Protocol” to the YMCA National CMO conference. The 90-minute talk explained the advantages of Crisis Communication Protocols vs. a traditional written plan. Here’s the Slide Deck: http://bit.ly/YMCAPreso

An organizational crisis is a specific, unexpected and non- routine event or series of events that create high levels of uncertainty and simultaneously present an organization with both opportunities for and threats to its high-priority goals.

The presentation involves:

  • Basic Definition of a Crisis
  • Key Components
  • Definition
  • Differentiating
  • Defining the Environment
  • Planned vs.Unplanned
  • Stages of a Crisis
  • Basic Truths
  • Timing is Everything
  • Precursors for Success
  • Crisis Basics
  • Specific Guidelines 
  • Misconceptions Associated with Crisis Communications
  • Navigating a Crisis Quick and Efficient
  • Definition of Protocol
  • Protocol v. Plan
  • What Constitutes A Good Protocol?
  • Elements of a Protocol 
  • Ancillary Elements

Preparation for even unplanned crises starts well before the accident/incident. Time spent preparing today – in the calm – pays off in the heat of the fray. No matter how prepared you are…you will ALWAYS be surprised!

 

More To Explore