There are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent
Building and Managing Corporate Culture
When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: […]
BONUS Video Podcast: Retail Strategy Analysis
Welcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We’re going to spend just a couple of minutes talking very specifically about an approach […]
Pritch’s Favorite Podcasts of 2019
The Golding Group Chief Strategic Council Pritch Pritchard, APR gives us his top 5 podcast episodes for 2019 with a short explanation for each. BONUS: […]
Kyle’s Favorite #NeoMarketing Podcasts of 2019
On this episode, The Golding Group CEO Kyle Golding gives us his top podcast episodes for 2019 with a short explanation for each. BONUS: suggestions […]
The Apology Impulse
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the […]
The Beginning of the End…. of 2019
Do you have your 2020 strategic plan in place yet? If not you’re way behind. On this episode, Golding Group partners Pritch Pritchard, APR and […]
S.M.A.R.T. Communication Planning
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as […]
2019 Marketing Predictions Proving True?
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes […]
Handling Crisis: The Power of Protocol (Part 2 of 2)
Part 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We’re going deep and complete on this conversation, so we did it in two parts. Presentation Slide deck: http://bit.ly/CrisisCommProtocol