Strategic Growth Partners

NeoMarketing

New Name For Our Podcast

After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the

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Top Trend 2022: Data Activation

Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s

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Lifetime Value

An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service.

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Women of Integrity In Business

On episode 129, we’re discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better

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The Role Of Business In Society

“The Professor” Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations

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