New Name For Our Podcast
After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the
NeoMarketing
Major Announcements Bonus Episode
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode.
Common Start-Up and Small Business Mistakes
We’re discussing all the mistakes and missteps of many startups and small businesses that can add up to presenting a picture of failure, not success. These small errors can collectively
Top Trend 2022: Data Activation
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s
Lifetime Value
An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service.
Five Keys To Starting Any Business
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting
Our 10th Business Anniversary Advice Episode
This month, we celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have
Women of Integrity In Business
On episode 129, we’re discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better
The Role Of Business In Society
“The Professor” Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is
Two Biggest Business Mistakes And How To Fix Them
A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations
Civility and Decency in Crisis Communications
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering