New Name For Our Podcast
April 15, 2022
After 149 episodes (141 + 8 bonus eps) of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast
Major Announcements Bonus Episode
March 30, 2022
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode.
Common Start-Up and Small Business Mistakes
March 2, 2022
We’re discussing all the mistakes and missteps of many startups and small businesses that can add up to presenting a picture of failure, not success. These small errors can collectively harm or even kill a new or small brand.
Top Trend 2022: Data Activation
February 2, 2022
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s not enough to stop at basic, generic demographic data for marketing.
Lifetime Value
January 19, 2022
An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service.
Five Keys To Starting Any Business
December 15, 2021
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.
Our 10th Business Anniversary Advice Episode
November 3, 2021
This month, we celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond).
Women of Integrity In Business
October 6, 2021
On episode 129, we’re discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021.
The Role Of Business In Society
September 15, 2021
“The Professor” Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion.
Two Biggest Business Mistakes And How To Fix Them
September 1, 2021
A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.
Corporate Social Responsibility
August 18, 2021
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Civility and Decency in Crisis Communications
July 21, 2021
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred