NeoMarketing

The Role Of Business In Society

“The Professor” Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is

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#NeoMarketing Podcast Series

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

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Two Biggest Business Mistakes And How To Fix Them

A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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Business Past The Pandemic

Now that COVID-19 restrictions on most businesses have ended, many owners and decision-makers want to “go back” to pre-covid operations. That would be a mistake. Instead, you should look at

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Entrepreneur School Q and A

#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local

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Leadership By Delegation

“The Professor” Pritch Pritchard breaks down all the benefits of delegation, a true sign of leadership. For this podcast, we define Delegation as: “Dividing up responsibilities in order to be

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Bonus Episode: 2020 Review

Because we have an “extra” Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests

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