Ethics Pop Quiz Bonus Episode
August 31, 2022
Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice.
Misinformation, Malinformation and Disinformation
March 16, 2022
We identify, define and discuss the different types of media manipulations prevalent in today’s 24/7 global media mix.
The Value Of Delegation
February 16, 2022
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities
Lifetime Value
January 19, 2022
An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service.
Profile In PR Failure (A Series of Teachable Moments)
December 1, 2021
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples.
Media Relations 101 Rules Of Engagement
November 17, 2021
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional.
Civility, Standards & Business Code Of Conduct
October 20, 2021
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.
Corporate Social Responsibility
August 18, 2021
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Civility and Decency in Crisis Communications
July 21, 2021
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred
Effectively Briefing The Boss
June 16, 2021
We’re discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the
The Power of Yes
May 5, 2021
There is a great deal of motivation and potential opportunity in every process that starts with a Yes instead of No. “The Professor” Pritch Pritchard,
Learning Lessons From (other people’s) PR Disasters
April 7, 2021
We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big).