Your address will show here +12 34 56 78

Adding Another Marketing Acronym: A.M.M.O.
NeoMarketing

 
 
00:00 / 8:59
 
1X
 

There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O.

  • Audience
  • Message
  • Measurement
  • Objectives
  • (just not exactly in that order)

“The Professor” Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safety protocols, limitations and restrictions. Use A.M.M.O. to focus your aim at the target market before taking your shot at effective communication. Bullseye!

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

0

Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
NeoMarketing

 
 
00:00 / 22:19
 
1X
 

There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem and give you advice, strategy and tactics needed to overcome this obstacle with minimal extra budget (but plenty of extra focus and effort).

Along with corporate culture, employee relations and how to best utilize your stimulus checks (Spoiler Alert: #BuyLocal) we also discuss maximizing coronavirus slowdowns to build brand loyalty, jumpstart sales without “selling” and NOT apologizing for doing things your way (while being open to feedback).

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

0

Special Guest: Kitt Letcher, CEO – Better Business Bureau of Central Oklahoma
NeoMarketing

 
 
00:00 / 23:27
 
1X
 

Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business structure and creating very effective corporate culture. She does all this by staying true to herself, her staff and the ideas behind the Better Business Bureau.

We touch on these topics plus many other ways to make any business or non-profit run more effectively and efficiently. In her leadership role at BBB, Letcher councils local businesses (from less than 10 employees to major corporations) on how to be better every day. But, she had to rebuild her BBB from the ground up to be the well-oiled machine it is today. Listen to her lessons learned along the way, including how to manage a local chapter of a 100+ year-old national brand without losing touch with the business ecosphere in Oklahoma.

On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

0

Special Guest: Terry Furrh, Owner of Eyes Etc.
NeoMarketing

 
 
00:00 / 14:01
 
1X
 

This episode we have an in-depth discussion of high fashion eyewear retail with special guest Terry Furrh, Owner of Eyes Etc. in Nichols Hills, OK.

From a purely medical device to a fashion statement, the eyewear retail industry has seen major changes over the last decade. Furrh has over 40 years of eyewear industry experience. We discuss how he got started, authentic audience development and the challenges of retail sales face today.

#NeoMarketing Podcast Ep74. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

On each podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

0

Special Guest: Steve Davis and Che’ Loessberg
NeoMarketing

 
 
00:00 / 22:22
 
1X
 

While regular co-host Pritch Pritchard, APR is teaching PR out of the country for the Summer, we will be featuring interesting guest on the podcast. This episode we talk with two great Oklahoma City business professionals, both working to make Oklahoma a better place to start and run a business.

Steve Davis, M.Ed is a Business Performance Advisor for Insperity HR outsourcing service. We discuss the impact of HR on small and growing businesses and how bigger businesses can create tremendous value from better (or best) HR practices. Davis is also a past Chairman of the Oklahoma Venture Forum (OVF).

OVF was founded in 1987 and continues to be the champion for small businesses ventures and economic development in Oklahoma by connecting and recognizing venture talents.

Our second guest is Che’ Loessberg, OVF Executive Director. Loessberg has been instrumental in moving OCF into the digital world and social media. She has also worked to restructure OVF membership levels and introduced evening events, podcast and video interviews.

OVF members are Venture Capital Investors, Founders, Incubators and some of the city’s most experienced business professionals.  It’s the best hour per month anyone can spend in pursuit of opportunity and connection with like-minded professionals. Membership also allows you to directly support economic development in Oklahoma through OVF’s sponsorship of entrepreneurial events such as Global Entrepreneurship Week.

On the #NeoMarketing podcast, we briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Our goal is to be educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

0

Starting A Business Is Hard!
NeoMarketing

 
 
00:00 / 15:28
 
1X
 

It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business finds success is a well-developed strategy based on research, market analysis and experience. So why do so many people try to run a business without all the necessary pieces? How can you avoid these costly mistakes? That’s what we’ll discuss on this episode.

Solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).

BONUS: You cannot launch a successful business that relies 100% on free (not paid placement / boosted post) social media marketing. You need much more than that to be successful. You need much more effort than that.

This episode holds solid advice for entrepreneurs, business decision makers or anyone who manages a business. We discuss common mistakes and pitfalls you should stay clear of (if your ego will let you).

On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Our goal is to be educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/

http://thegoldinggroup.com/

0

Business Adaptability
NeoMarketing

 
 
00:00 / 6:00
 
1X
 

We’re on the road this week in Washington DC but, the show must go on! The is a prime example of how the key to modern business is adaptability. Like the saying goes “Adapt or Die”. Business practices that have worked in the past don’t necessarily work in 2019 (and beyond).

Changes in the economy, technology, consumer attention, competition, communication, etc…. have all created opportunities for success is your adaptable and open to change as needed. If your attitude is correct, you can find the right tools, techniques and strategies to take advantage of change, not be crushed by it.

Shout-outs to the reason we’re in DC this week, our new clients The American Academy of Diplomacy (AAD). We’re working with two AAD podcasts American Diplomat and The General and the Ambassador to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.

We recording this episode from The Wink Hotel, a great place to stay in DC. Thus, proving our adaptability and good taste in travel arrangements.

On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Our goal is to be educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/

http://thegoldinggroup.com/

0

The Value Of Self-Worth In Your Career And Life
NeoMarketing

 
 
00:00 / 12:51
 
1X
 

We begin a little explicit this week, but it’s for a good reason. So many people need to stop letting BS (from others and in your own head) stop you or even slow you down from setting goals and then pursuing excellence. Don’t wrap your whole self-identity in your job title, pay scale, awards or other external situations because there are way too many dynamics out of your control.

If you’re a working professional, you have (or eventually will) been fired, laid off, let go, not asked back or (often the case of marketing departments) had the workforce reduction that included you. It happens to everyone, but that first setback hurts a lot more than the second, third, etc….

This temporary setback is not the end of your career pursuits, potential success or personal happiness. It’s more like a speed bump on your life travels. The best person doesn’t always get the job, but that just doesn’t equal you being an awful employee or person. Don’t let any single setback kill your dreams and desire to succeed. Kyle and Pritch discuss and provide examples from their careers you can learn from.

On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube and NOW on Spotify http://bit.ly/NeoPodcast as well.

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup/
Facebook: https://www.facebook.com/StrategicBusinessGrowth/
LinkedIn: https://www.linkedin.com/company/the-golding-group/

http://thegoldinggroup.com/

0

Business Strategy vs. Corporate Culture
NeoMarketing

 
 
00:00 / 12:58
 
1X
 
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy for Breakfast/Lunch”. Our CEO Kyle Golding makes the definitive statement: “That’s just stupid!” The Golding Group partners will debate the merits of strategy, corporate culture and the value of each. Which comes first, is more important and necessary for business success? We discuss, you decide. On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
0