Strategic Growth Partners

business

Goodness, Decency & Civility in Business

s always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let’s talk about it.

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New Name For The Former #NeoMarketing Podcast

After 141 episodes of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how and why strategic growth is good for your business today and in the future.

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Common Start-Up and Small Business Mistakes

We’re discussing all the mistakes and missteps of many startups and small businesses that can add up to presenting a picture of failure, not success. These small errors can collectively harm or even kill a new or small brand.

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Top Trend 2022: Data Activation

Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s not enough to stop at basic, generic demographic data for marketing.

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Five Keys To Starting Any Business

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.

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10th Business Anniversary

This November is our 10 year anniversary as The Golding Group. We have to say a big Thank You to our clients, supporters and collaborators. Our approach has always been to

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Our 10th Business Anniversary Advice Episode

This month, we celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond).

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Civility, Standards & Business Code Of Conduct

How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.

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The Role Of Business In Society

“The Professor” Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion.

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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The Power of Yes

There is a great deal of motivation and potential opportunity in every process that starts with a Yes instead of No. “The Professor” Pritch Pritchard, APR and PRSA Fellow breaks

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