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#SpeakerSeries, Advice, Branding, Business, Community, Live Event, Marketing, Technology, Video
The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour.
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DD Audio is much more than just car stereo speakers. Introducing a new live event for the creative community, the DD Audio 2018 “Speaker” Series. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
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Our second DD Audio Speaker Series event featured e-commerce expert Doug Iske, Owner of Jerky.com the internet’s leading site for premium jerky and meat snacks since 1998. Iske was interviewed by Kyle Golding, CEO of The Golding Group. 

Iske is an entrepreneur and highly skilled Internet marketer, selling jerky online for several years with great success. He has now turned his e-commerce business into two brick-and-mortar stores in Midtown and Chisholm Creek. A native of Nebraska, Iske started Jerky.com in Wichita Falls, Texas but moved the company to Oklahoma City in 2010.
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Golding is an award-winning creative professional with 30+ years of business experience. He is known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and his #SaturdayMorningHustle podcast and social media video series.
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Before the Speaker Series interview, StartUpOKC hosted a casual Happy Hour of food and free craft beer provided by Deep Fork Technology. StartUpOKC is where Oklahoma City comes to build skills, meet incredible people and launch successful startups.
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Awards, Business, Public Relations, Technology, The Latest News, VORTTX
Oklahoma startup wins top award from independent panel of experts in health, medical and technology industries.
VORTTX Training And Testing is the 2018 winner of the Best Compliance Solution in Clinical and Health Administration award given annually by MedTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global health and medical technology market. Winners in other categories include Fitbit, 23andMe, Apple, WebMD, GE Healthcare along with 59 other medical, health and technology companies. 
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The MedTech Breakthrough Awards celebrate the world’s most outstanding MedTech products, services and companies. The winners showcase health and medical technologies and companies that have both succeeded in pushing ingenuity and exemplify the best in healthcare technology solutions across the globe. 
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Developed in partnership between The Golding Group and top long-term care facility managers in the Midwest, the VORTTX system provides variable emergency response scenarios for facility staff training exercises. This type of training and reporting is part of compliance requirements for local, state and federal licensing. Facility staff can train and test in groups, teams or on an individual basis with more than 3,000 possible scenarios.
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About VORTTX Training And Testing
VORTTX is designed to be the most user-friendly variable outcome training solution available. Multi-part, multi-level scenarios provide a unique experience every time. VORTTX training utilizes shift, time-of-day and real-world complications to present robust training and testing opportunities. Facility leadership receives a summary report of each training exercise that can be used for licensing compliance as well as seeing areas of needed improvement in staff training. VORTTX provides better staff preparation while reducing the time and cost of planning, executing and documentation. For more information visit www.VORTTX.com
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About MedTech Breakthrough
The MedTech Breakthrough Awards program is devoted to honoring excellence in medical and health-related technology companies, products and people. The MedTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough MedTech companies and products in categories including Patient Engagement, mHealth, Health & Fitness, Clinical Administration, Healthcare IoT, Medical Data, Healthcare Cybersecurity and more. For more information visit www.MedTechBreakthrough.com.
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Business, Marketing, Projects & Collaboration, Technology, The Latest News
The Golding Group is excited to announce our first venture capital partnership and launch of a new SaaS product and company: VORTTX Training and Testing After many months of development, testing, trial runs and field test the VORTTX Training system is now ready for public use. This private investment partnership is the first of many to come. The Golding Group are more than just consultants for hire, we create viable businesses out of ideas.
VORTTX is Virtual Online Tabletop Exercises for Healthcare Facilities. A better way to train facility staff! More captivating than traditional tabletop exercises and less expensive than 3rd party facilitators, the VORTTX scenario training changes variables, situations and outcomes based on the choices of staff for an evolving experience. With 3,000+ potential combinations, staff will not be disengaged by repeating situations or boring presentations.

The VORTTX system is a highly effective and efficient way to train and test facility staff in groups, teams or individual basis. Improve staff preparation while lowering training cost and scheduling hassles with the VORTTX online solution.
VORTTX is designed to be the most user-friendly variable outcome training solution available. Multi-part, multi-level scenarios provide a unique experience every time. VORTTX training utilizes shift, time-of-day and real world complications to present robust training and testing opportunities. For more information about VORTTX Training click here. For information about partnering with The Golding Group, please contact Kyle Golding in Oklahoma City.
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Advice, Branding, Business, Marketing, The Latest News
A good restaurant name is many things, chief among them: memorable, simple, searchable and relevant.
Choose a name that stands apart “Every business needs to consider a brand — name, logo, slogan, colors, etc. — that connects with the intended audience and stands out from the crowd,” said Kyle Golding, CEO and Chief Strategic Idealist at business consulting firm The Golding Group. “The most important part of marketing a restaurant is drawing the right customer, someone who will appreciate what you do and how you do it, along with differentiating your product or service from the competition. A well-crafted name can be a big part of these efforts.” Let customers know what to expect “Restaurants do really well when part of their name lets you know what type of food they have or what type or style of restaurant is it,” said Golding. Think “Shake Shack” or “In-N-Out Burger.”“Any good branding needs to paint a picture of what it is before you arrive, not only the type and style of food but other expectations such as cost, service, speed, etc.”That doesn’t mean a name like “Speedy Pizza” is the ideal. There are, after all, plenty of quick-serve pizza places. The name should be “universally recognized but specific to you,” said Golding.Take the name “Chipotle” for example. “It doesn’t say ‘burrito,’ but it has the connotation that it’s Hispanic and a little different from Taco Bell, Taco Bueno, etc.,” said Golding.To arrive at that sweet spot, Golding advised, “Start at opposite ends of the spectrum and work toward the center as a compromise.”The name can also give clues about the overall vibe. When creating the name for a new restaurant and bar in downtown Oklahoma City, the Golding Group arrived at “The Manhattan,” after the drink of the same name. “It fits the style of establishment we’re trying to create — classic but comfortable, familiar but not old-fashioned.” Adding a word such as “café” “or “restaurant” or the acronym for your city could also work, noted Golding. For example, since “TheManhattan.com” was taken, The Golding Group went with “TheManhattanOKC.com.” “Now people are so comfortable with URLs that you can go with a little bit longer URL if you need to,” said Golding.  “Any business name should be able to stand the test of time, still be relevant and attractive 5, 10 and 25 years from now,” said Golding. If in the 1980s you named your restaurant “Miami Vice Sandwich Shop,” that name “wouldn’t make any sense today.” Tempted to use an emoticon or emoji as part of the name? Don’t go there, said Golding. Make sure it translates to merchandise Consider that someday you may want your restaurant or café name on napkins or on brand extensions such as T-shirts, mugs, cookbooks or food products. How well will the name you have in mind work? Names that are very long or rely on punctuation may not play out well on products, said Golding. If the name is based on a color, such as in “Red Café,” know that “there may be times you have to print that in black and white.” Hire a lawyer to run a national trademark search. “When you apply for your business license with your city and state, that should be part of that process, but that will only cover your state,” said Golding. “If you want to do a national search you’ll want to consult an attorney that does that. The cost is going to be less than $2,000 for a total search and protection service from most reputable attorneys, and in the long run it’s probably worth it. You’ll spend more than that on the signs you’ll put out front, so you don’t want to take them down and start over.”
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Business, Marketing, Technology

The newest Golding Group collaboration takes us deep inside the high-tech industry niche of Legacy Code IT Modernization. A growing industry, IT Modernization is the continuous evolution of an organization’s existing application and infrastructure software, with the goal of aligning IT with the organization’s ever-shifting business strategies. The IT Modernization industry is currently valued at $150B per year.

AvS Logo

AveriSource is the leader in source code analysis, application documentation and business rule discovery. Headquartered in San Antonio, Texas, AveriSource’s iSAT has analyzed millions of lines of code for government agencies and Fortune 100 companies.

The Golding Group is doing a complete restructure of AveriSource positioning, marketing and sales model. These changes, along with new sales techniques and training, will put AveriSource in the best position for extraordinary growth in sales, market share and profits.

What do you think of this logo we created for them just last month? Here are a few process shots…. AVS Branding Process

Want to know more about marketing, branding or business development? Contact us today.

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Are you a rock star web and mobile app developer? Ready to make a name for yourself in tech. startup? Need a cool place to work, professional guidance and killer projects to show off your code writing skills? Don’t just get a boring job, start an adventure with The Golding Group. We have multiple projects (current and potential) that need a professional developer to work with our product development team on a part-time, freelance or project basis. We’re looking for someone open-minded and fearless who wants to work in the flexible and creative environment of our 1219 Creative office in OKC. We don’t need you fill-time (yet) so you can keep current projects or freelance work going for now. In fact, we’re willing to help you with advice and resources. That’s just how we roll. Here are the details: Skills Needed:
  • Develop, test and support code for mobile apps on Apple and Android platforms
  • Create new mobile and web user interfaces
  • Setup, transfer and maintain servers and other necessary technology
  • Troubleshooting, debugging and managing current and future code
What We Provide:
  • Awesome place to work
  • Flexible schedule
  • Current and future projects with development and marketing support
  • Salary based on experience and project scope
  • Career development
If you’re ready to add cutting edge projects to your portfolio, win some awards and work with cool people while keeping your current projects then please email us with some information about yourself, your portfolio and any questions you might have. The Golding Group is not a traditional agency or tech firm, so ask questions and tell us what you’re looking for in a working relationship.
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Hopefully by now you have noticed our favorite word: Collaboration. Working with great professionals, community leaders and fresh, out-of-the-box thinkers always elevates a project.

No project has benefited more from collaboration than the Keep Me Posted! app. This project consisted of many part and many players, not just The Golding Group. You can’t create something this great without help.

First, our friend Mike Hoàng contacted us about helping a friend of his with a project. Mike is a marketing professional, networking machine and MMA fighter who also spends time inspiring others to be their best. Mike realized this project was not a perfect fit for him, but knew we might be a good match. Mike set up the first meeting and helped everyone involved understand the project. A true professional, Mike put the client and project first.

The next part of the equation is the client. An angel investor group of medical and legal professionals who wanted to get their idea into the world, these ladies were not interested in becoming “the next big thing in tech” but in helping families during stressful situations like medical emergencies. Like most people, they knew firsthand how hard a hospital stay can be on a family. The client had ideas, vision and passion to make it happen but no expertise in technology development, marketing, market identification or monetization. That was our job.

We started by developing the concept into a workable idea, creating a timeline and setting a budget. We conducted market research to see if the idea was viable and economically feasible. We defined the target audience, created a position statement and designed their branding. All of that took working with focus groups, communications professionals and other business pros to find the best path for this new venture. Many of you probably helped by answering our survey questions or feedback request.

Next came actually producing a functional smartphone app. This part of the collaboration features Levant Technologies in Norman, OK. We worked side-by-side with the guys and girls at Levant through a multi-month development process to get Keep Me Posted! from the drawing board to iTunes/Android Market.

This work process is the part we truly love. Asking questions, creating expectations and trying new ideas = a better mousetrap. In this case, a smartphone app that is the first to be specifically designed for private, small group (family and close friends) communication with multiple updates related to medical events. This is a new segment in the phone app market, so we all had to work hard and stay focused to keep on time and budget. Breaking new ground can be a very daunting task.

In the end, this collaboration has resulted in a very exciting product. The initial reviews have all been positive, and in almost 90 day we have only had no technical glitch to speak of. Everyone involved in this collaboration is excited to see what happens next for the Keep Me Posted! app. We hope it leads to more projects that will allow us to collaborate with great professionals like Mike Hoàng and of course great clients.

If you have a project you want to collaborate on, need help with or just ask for advice please contact us.

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After months in development and weeks in beta testing, the Keep Me Posted! Smartphone App is now available for (free) download on iTunes and Google Play for Android. Keep Me Posted! is the first private family communication app designed specifically for medical emergencies or other sensitive events. Take control of family communication by using the Keep Me Posted! app. Avoid the confusion of group texts, separate e-mails and repetitive phone calls with one simple setup. Inform all the important people in your life with a single update. The Golding Group developed the app in partnership with Levant Technologies LLC. on behalf of our clients, an Angel Investment group. We are truly excited to bring this new and beneficial smartphone app to the market to better help families manage communications during stressful and sensitive times. The app is free to download and free to use. Click one of the links above to get yours today. Also, give KMP! a “Like” on Facebook, a “Follow” on Twitter or click this link to watch a 2 minute video about the KMP! app. On a personal note, we all have had family and friends who have spent time in the hospital or even long-term care. Sometimes planned, often not, these events are private, sensitive in nature and stressful on loved ones. This is the reason the KMP! app was created, to help ease some of the stress of keeping everyone “in the loop” without letting too much information out or losing control of the message.
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A special shout-out to our friend Mike Hoang for referring to project to us. We owe you big time Mike.
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