Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can’t innovate just for the sake of innovation. You should make changes that your audience wants, needs or demands. It’s not about building the coolest widget but delivering your product/service to your client/customer in a way that fits their situation the best.
01:06 COVID-19 Forces Innovation
02:21 What you can learn from the drive thru of a Chick-Fla-La?
07:59 How can you adapt this to your business? 08:08 Company Culture
09:23 Brand semantics of “My Pleasure” as a response to “Thank You”
10:31 Keep It Simple
11:34 Predictive business data
12:45 Create a demand for your product through customer service
13:25 Make a positive out of a negative 13:55 Don’t complain, go fix the problem
14:47 It’s not about the chicken sandwich
15:19 Create and then meet expectations
15:28 The key is innovation for the consumer, not the business
16:06 Innovate now, pay for it later
17:01 The cost of not innovating
18:05 You don’t have to accept the status quo
20:03 A good way to miss opportunity
21:31 Again, create and then meet expectations (it’s that important)
23:16 Dedication to process, culture and brand
23:47 How does this help you/your business?
24:09 The podcast not sponsored by Chick-Fla-A (unfortunately)
25:00 Differentiation by process
26:32 How it all goes together
27:30 Become an iconic brand 28:06 Invest in your customer
On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.