Entrepreneur School Q and A
February 17, 2021
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an
A Better Way Of Explaining Strategy
November 18, 2020
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
November 4, 2020
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials
Busting 10 Myths of Crisis Communications
October 21, 2020
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis
Case Study: The American Academy of Diplomacy
October 1, 2020
The Golding Group is proud to document our year-long relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by The
6 Steps For Managing “Cancel Culture” Public Relations
September 16, 2020
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown.
Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement
September 2, 2020
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song.
S.M.A.R.T. Communication Planning
November 20, 2019
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as
How To Get Started Podcasting
September 18, 2019
The content discusses a podcast about building successful podcasts. It covers starting a podcast, required technology, and the significance of podcasts for contemporary audience growth. It also negates excuses to delay starting a podcast, providing strategy, success stories, and practical tips. The podcast explores best practices and the latest trends in professional business communication.
International Marketing and Value-Added Services
September 4, 2019
Pritch Pritchard, co-host of the #NeoMarketing podcast, returns from a summer in Italy teaching PR for the University of Oklahoma. Topics discussed include Italian wine, international marketing, and value-added services. The podcast cover professional business communication practices and latest industry trends across various channels.
Special Guest: Steve Davis and Che’ Loessberg
July 3, 2019
In the absence of regular co-host Pritch Pritchard, the NeoMarketing podcast features two Oklahoma City business professionals, Steve Davis and Che’ Loessberg. They discuss HR’s impact on businesses, the role of the Oklahoma Venture Forum in supporting entrepreneurship, and the shift towards digital platforms for business communication.
The Essential Skill Of Listening
June 5, 2019
Utilizing essential tools in business, especially listening, can provide advantageous insights from clients, customers, vendors and employees. The #NeoMarketing podcast by The Golding Group, hosted by Pritch Prichard and Kyle Golding, discusses professional business communication practices, new trends and modern techniques, aiming to be educational, informative and entertaining.