One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. […]
When Is The Right Time For Crisis Communication?
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for […]
Avoiding PR Tone Deafness
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone […]
Personality, Character or Gaffe? Social Media Tone.
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well […]
Presentation Tools For Communication Pros
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE […]
Crisis Communications: Time And Response
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch […]
The Power Of Sound In Business Communication
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday […]
Marketing, Advertising, Public Relations and Sales Communication
This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. […]
Media Relationships
This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story […]
Pritch Pritchard, APR Named PRSA Southwest District Director
PRSA Announces 2018 Board of Directors. The Public Relations Society of America (PRSA), the nation’s largest professional organization serving the communications community, announced its officer and […]