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PR

Media Relations 101 Rules Of Engagement

On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations

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Protocol: Purpose, Concept & Execution

Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and

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