There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials […]
Busting 10 Myths of Crisis Communications
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis […]
6 Steps For Managing “Cancel Culture” Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. […]
Adding Another Marketing Acronym: A.M.M.O.
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. […]
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this […]
The Apology Impulse
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the […]
YMCA CMO Conf. “Handling Crisis: The Power of Protocol”
In September, our PR experts Pritch Pritchard, APR and Kyle Golding presented “Handling Crisis: The Power of Protocol” to the YMCA National CMO conference. The […]
Handling Crisis: The Power of Protocol (Part 1 of 2)
We go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We’re going deep and complete on this […]
International Marketing and Value-Added Services
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for […]
How We Built And Launched A Health Care Training Platform
Our venture partners VORTTX Training and Testing SaaS virtual emergency response training system featured on Starter Story.