Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering
We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big).
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow
Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. Audience Message Measurement Objectives (just
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the 6 elements of an correct
In September, our PR experts Pritch Pritchard, APR and Kyle Golding presented “Handling Crisis: The Power of Protocol” to the YMCA National CMO conference. The 90-minute talk explained the advantages