Marketing Is A Two-Way Conversation
July 6, 2023
By gaining insights into customer behavior, businesses can create products, services and experiences that align with their customers’ expectations.
Brand Involvement In Social Issues
October 19, 2022
The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.
Ethics Pop Quiz Bonus Episode
August 31, 2022
Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice.
Business Strategies For Dealing With Fake News
April 20, 2022
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in
Profile In PR Failure (A Series of Teachable Moments)
December 1, 2021
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples.
Media Relations 101 Rules Of Engagement
November 17, 2021
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional.
Corporate Social Responsibility
August 18, 2021
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Civility and Decency in Crisis Communications
July 21, 2021
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred
Learning Lessons From (other people’s) PR Disasters
April 7, 2021
We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big).
The Evolution Of Crisis Communications Protocols
March 17, 2021
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch
Protocol: Purpose, Concept & Execution
February 3, 2021
Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
November 4, 2020
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials