The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.
Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice.
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering
We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow
Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of