Protocol: Purpose, Concept & Execution

#NeoMarketing Podcast
#NeoMarketing Podcast
Protocol: Purpose, Concept & Execution
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Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols”. We explain how to apply each of these protocols to your business communications in 2021. SOURCE: https://www.hsdl.org/?abstract&did=471222

02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations
04:18 How to exchange information with stakeholders
05:04 Rules and test to apply to achieve effective, problem-anticipating, ethically sound communication
06:07 Attitudes, behaviors and specific language
06:32 Responsiveness (1-hour response)
09:23 Have brutally honest conversations with your leadership team – or else
10:37 Openness and transparency
11:33 Concern for stakeholders
12:04 Respect 12:45 Cooperation
14:10 Communicate with compassion
14:30 Responsibility
15:51 The public doesn’t trust “PR People” for unbiased news (sorry, but it’s true)
16:35 Sensitivity
18:05 Integrity
19:05 Compassion
20:38 Concern, Empathy, Sympathy, Contrition and Remorse
21:39 The consent of those affected
22:14 No SPIN – ever!
22:30 Accountability in 7 steps
22:58 Generacity
23:12 Honesty

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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