“Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer first. Then, find a way to accomplish that with a profit margin (every business has to make a profit or die) and you now have a viable business model.
Give them what they want, how they want it!
Learn the lessons of old-school cable companies and cell phone providers. Don’t force your customer to do business the way you want, but in a way they want. Build brand loyalty and repeat business through your attitude and structure. Develop real audience profiles and then use that information to be a better business option. Switch the way you think, serving your audience first, to benefit you (more) later. Think long-term, not short. It’s harder up front, but so much better and more stable in the long term. It’s simply a better way to do business.
Bonus Question: What TV shows, publications, websites, podcast and video shows do you follow for business advice? For Pritch, industry publications like PRSA and Ad Week. For Kyle, Shark Tank, The Profit and Gary V. He’s also a big fan of The Pursuit by Kelsey Humphreys on YouTube. What are you watching and reading online to get your business advice (besides the NeoMarketing Podcast of course)?
Every week on the NeoMarketing podcast, The Golding Group partners briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com
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