Avoiding PR Tone Deafness
March 20, 2019
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone
Business Strategy vs. Corporate Culture
January 2, 2019
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy
BBB of Central Oklahoma Endorses The Golding Group
December 27, 2018
The Golding Group partnered with the Better Business Bureau of Central Oklahoma to create a new business model and strategy with updated processes to lead the
2019 Business Trends: Collaboration and Community
December 5, 2018
In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and
Alternative Business Models
November 6, 2018
Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview
The Correlations of Starting With Why
October 17, 2018
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting
Why Start With Why
September 19, 2018
On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation
The Power Of Sound In Business Communication
September 5, 2018
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday
Advocacy As A Business Communications Tool
August 23, 2018
Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to
Business Communication Definitions
August 20, 2018
Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the
Business Models: Adapt Or Die!
August 2, 2018
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes
The Common Mistake Of Starting With Tactics (Before Strategy)
July 12, 2018
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too