On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as […]
Business Strategy vs. Corporate Culture
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy […]
Presentation Tools For Communication Pros
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE […]
Crisis Communications: Time And Response
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch […]
Crisis Communications For YMCA National Conference
Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon. UPDATE: Our flight out of OKC never happened. […]
Business Models: Adapt Or Die!
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes […]
The Common Mistake Of Starting With Tactics (Before Strategy)
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too […]
Finding Target Stakeholders
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an […]
Adaptive Business Models For Success
The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is […]
Positioning For Small Business
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not […]