Planning

S.M.A.R.T. Communication Planning

On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through

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Finding Target Stakeholders

Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find

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Positioning For Small Business

There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not your audience. Kyle and Pritch

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