Q4 2020 Winter Is Coming – Plan Now For 2021
October 7, 2020
Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons
S.M.A.R.T. Communication Planning
November 20, 2019
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as
Business Strategy vs. Corporate Culture
January 2, 2019
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy
Presentation Tools For Communication Pros
December 19, 2018
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE
Crisis Communications: Time And Response
November 21, 2018
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch
Business Models: Adapt Or Die!
August 2, 2018
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes
The Common Mistake Of Starting With Tactics (Before Strategy)
July 12, 2018
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too
Finding Target Stakeholders
June 28, 2018
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an
Adaptive Business Models For Success
June 21, 2018
The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is
Positioning For Small Business
May 9, 2018
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not
BONUS EPISODE: Joe Hendrix, CFP / CPA Wealth Management For Entrepreneurs
May 1, 2018
On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes
Taking Emotions Out of Crisis Communications
April 4, 2018
One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start