Q4 2020 Winter Is Coming – Plan Now For 2021
Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes
Planning
S.M.A.R.T. Communication Planning
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through
Business Strategy vs. Corporate Culture
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy for Breakfast/Lunch”. Our CEO Kyle Golding
Presentation Tools For Communication Pros
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim
Crisis Communications: Time And Response
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for
Crisis Communications For YMCA National Conference
Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon. UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest
Business Models: Adapt Or Die!
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes every type of business, not
The Common Mistake Of Starting With Tactics (Before Strategy)
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too many people want to start
Finding Target Stakeholders
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an organization. How do you find
Adaptive Business Models For Success
The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is full of twist and turns,
Positioning For Small Business
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not your audience. Kyle and Pritch
BONUS EPISODE: Joe Hendrix, CFP / CPA Wealth Management For Entrepreneurs
On this special episode, We talk with Joe Hendrix from Mariner Wealth Advisors about economic issues specific to entrepreneurs, business owners and investors. This includes new changes in tax law,